| 研究生: | 張旭真 | Chang , Hsu - Chen |
| 論文名稱: | 電話客服中心的情緒勞動-以電話接聽為例 | |
| 論文名稱: | Emotional labor of nbound Service in Call Center | |
| 指導教授: | 楊榮宗 | Yang , Jung-Tsung |
| 關鍵字: | 客服中心 客戶服務 | 勞動 情緒勞動 |
| [摘要] | ||
| 伴隨服務業的擴張,與客戶互動成為勞動過程中重要的部分,組織的管理制度著眼於勞動 | ||
| 者的聲音、表情、姿勢,因此學者以「情緒勞動」指稱這種勞動形式。本文以無線通訊客 | ||
| 服中心為研究對象,深度訪談第一線客服員的工作經驗,透過訪談資料的整理,呈現客服 | ||
| 中心的管理制度,以及客服員的情緒勞動。 | ||
| 由於電腦電話整合系統提供的監控功能,管理者對於勞動者的表現有更嚴密、即時的掌握 | ||
| ,客服員一方面受制於組織對於服務態度的要求,一方面必須承受客戶的抱怨與不滿。 | ||
| 客戶情緒所帶來的壓力,難免使勞動者感到情緒耗竭,必須藉助各種方式抒解。即使情緒 | ||
| 勞動是造成客服工作壓力的主要來源,但是在與客戶接觸的過程中,客服員也從人際互動 | ||
| 中獲得工作的滿足與成就。經由電話互動使情緒勞動不同於面對面的互動方式,客服員遠 | ||
| 離客戶注視的眼光,然而管理的力量卻無時無刻不注視著勞動者的言行舉止。 | ||
| [摘要] | ||
| With the expansion of service industry, interacting with customers becomes the | ||
| important part of labor process. Managers care about voice, facial expression, | ||
| gestures of labors more and more. Hochschild named it ‘emotional labor’. In | ||
| this essay, researcher interviewed several customer service representatives ( | ||
| CSRs) working in wireless communication company. Through these interview data, | ||
| researcher want to understand management in call center and emotional labor of | ||
| agents. | ||
| With the surveillance mechanism supported by technology, managers own | ||
| stricter, more immediate control on workers. The agents must obey the rules | ||
| of attitude made by the company, and face much complaint and dissatisfaction | ||
| of customers. | ||
| The emotional pressure makes CSRs feel exhausted and this makes them try to | ||
| find other ways to relieve. Though emotional labor is the source of pressure | ||
| in service work, CSRs sometimes feel satisfied and get achievement in the | ||
| process of interacting with customers. Interacting on telephone is different | ||
| from face-to-face interaction, agents can run away from the staring of | ||
| customers. But managers could watch workers through technology facility all | ||
| the time. | ||